James is an experienced Personal Trainer and Coach based in London who specialises in Strength & conditioning and technical lifting.

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James is known for his attention to detail and striving for perfection when performing exercises. His approach to training aims to simplify exercises/movements to create a better understanding and cohesion between mind and body.

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James is passionate about three separate disciplines of training (Bodybuilding, Powerlifting and Olympic Weightlifting).

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His ability to build strong relationships with his clients and other fitness professionals is one of his biggest strengths.

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He hopes to continue his development and help more people change their life and their ideas of weight training.