JAMES LUONG
Strength and technical lifting coach
Meticulous, intentional and driven to help you master movement and performance
Why Train With James

- Movement analysis
- Structured strength progression
- Technical consistency
James is a London-based Strength Coach who specialises in technical lifting and intentional movement mastery. Blending Bodybuilding, Powerlifting and Olympic Weightlifting for long-term strength development and longevity.
* Bespoke services and packages are also available
SERVICES
Whether you want to refine Olympic lifts, improve resistance training, boost strength, or enhance body composition, in-person or online coaching delivers the most effective results.

CLIENT TESTIMONIALS
James is an exceptional PT and strength coach. Working with him played a key part in my ability to perform in 2024 and win my category at both European and World Masters Weightlifting Championships.
Georgina Williams - 2024 European & World Masters Weightlfting Champion
His expertise and attention to detail have been exceptional from the start. The support and guidance he’s provided have helped me achieve progress I didn’t think was possible at this stage of my journey.
Margherita Ragazzi - Personal Trainer
My improvement both in technique and strength has been more than I thought possible! His experience allows him to quickly identify areas to focus on and he’s always open to collaborate. He’s helped me fall in love with lifting again - genuinely couldn’t recommend him more!

Louise Griffin - Doctor
Frequently asked questions
1. What types of training do you offer?
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One-on-one sessions, group classes with London Strength, online coaching, and prehab/rehab with Midtown Wellness.
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2. How do I get started?
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​We would start with either an in-person consultation or a telephone call to discuss your goals. This will also give us both a chance to get to know each other and figure out if I will be the best fit for your training needs.​
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3. What is your pricing structure?​
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My standard pricing can be found here, however, if you need something a bit more bespoke, this can be discussed.
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4. Do you offer online or virtual coaching?​
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I offer online coaching but do not currently offer virtual personal training sessions.
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5. What can I expect from a training session?
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​All training sessions will be tailored to help you achieve your goals, challenge your strengths and address your weaknesses.
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6. Do I need any special equipment or gear for training?
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​Appropriate training clothing and shoes.
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7. How many sessions will it take to see results?
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Progress happens within the first day. Everything you learn from the first session will push you closer to your goals.
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8. Can I train if I have a specific injury or health condition?
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Injuries/health conditions can make it challenging to train at times, fortunately, I have worked with an array of clients which allows me to come up with measured ways to help you towards your goals.
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9. What is your cancellation policy?
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​Cancellations made within 24 hours will be charged the full session. If you have signed up for a monthly block of sessions, any missed sessions will not be carried over to the following month.
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10. How do you track my progress?
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I use a platform/app called Trainheroic to program and track all clients' progress and training sessions.​​
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11. Are meal plans or nutrition coaching included?
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​I can only offer general nutrition advice and am not qualified to provide meal plans or nutritional coaching.​
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12. What if I don’t feel motivated or struggle with consistency?
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I provide weekly check-ins and personalised training plans. I aim to make sessions as enjoyable as possible, if for whatever reason you are not enjoying sessions or lacking motivation, I am determined to find another solution to help you stay on track. ​
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13. How often should I train?​
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This depends on your level of experience and goals. I typically would like my clients to train between 3-5 days a week.
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14. Do you work with beginners or only experienced clients?
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I have worked with clients of all levels, from absolute beginners to World Champion athletes.
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If you have any other questions, please complete this form and I will get back to you ASAP.
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